Innovate, Create, and Get to the Market (UFG 3)
Innovate, Create, and Get to the Market (UFG 3)
Our Challenge
Our challenge Tourist industry is in constant need for novel solutions, innovative products, personalized services, and leveraging cutting-edge technologies. Through establishing a virtual Travel Agency, being familiarized with travel branch specifics, financial and investment issues, as well as through immersive experiences and iterative rounds of simulations, participants in this course will be exposed to real-world scenarios and will, therefore, get practical insight into the world of marketing, finances, management, and innovation in economy and tourism. Through realistic decisions made during the virtual gameplay and delving into the nuances of marketing strategies tailored to the tourism sector, they will acquire managerial knowledge and skills necessary in the tourist sector. The course specifically provides invaluable insights into financial management. Participants will learn how to analyze investment opportunities, manage budgets, and navigate economic fluctuations that impact the profitability of a travel business and drive sustainable growth and profitability.
The Team
Teamchers
These are the teamchers youll work with on the challenge.
Learners
- Study period
- 9 November – 21 December 2025
- Study format
- Blended
- Application period
- 6 April – 31 October 2025
- Credits
- 2 ECTS
- Hosting university
- University of Twente
Information
Value and progress
Collaborate in multicultural teams.
Collaborate effectively in a multicultural team and be aware of the pitfalls in team dynamics.
ESCO SKILLS
Acquire and use knowledge about business management.
Acquire knowledge about business management and use this knowledge to make informed decisions that promote developing and implementing adequate solution(s).
ESCO SKILLS
Solve problems with innovative thinking skills.
Demonstrate innovative thinking, analytical and problem-solving skills, by solving a real-world challenge.
ESCO SKILLS
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Hosting university
University of Twente
